HYPE, which operates under an electronic money institute license, is the digital solution for simple and efficient daily money management. It works through an account, a card and a simple mobile app. The account can be opened free of charge, in a few minutes and in complete safety, the card arrives directly at home. It offers from more traditional banking services such as incoming and outgoing bank transfers, direct debit, recurring payment instructions to innovative services such as insurance, expense control and savings planning. HYPE is also a payment tool: thanks to the integration with ApplePay and GooglePay, users can make payments directly from their mobile phone and the HYPE card can be used to make commission-free withdrawals to ATMs worldwide. The HYPE offer is made up of 3 accounts; HYPE START, completely free of charge, up to a maximum annual deposit of €2,500. HYPE PLUS, suitable for small expenses or to test the service, at a cost of only one euro per month, up to €50,000 deposit; HYPE PREMIUM for those who want to make it their primary account. Active in the market since 2015, HYPE has pioneered the solution to the growing need of the market to access banking services in a completely new and integrated way to other value-added services. In a short period of time it has exceeded one million clients and is growing at a rate of over 2,000 new clients per day.