Up, also known as Up Money and Up Banking, is an Australian neobank based in Melbourne, Victoria, Australia with more than 900,000 mostly young Australian customers. Founded in 2018, Up was created as a collaboration between software development company Ferocia and Bendigo & Adelaide Bank.

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Challenger Insider captures the pulse of digital banking with stories that inform and inspire. Experience a curated mix of innovation, disruption, and fresh perspectives in finance.

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Challenger Insider captures the pulse of digital banking with stories that inform and inspire. Experience a curated mix of innovation, disruption, and fresh perspectives in finance.

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© 2020 - 2025 Challenger Insider.