AlphaTauri will emerge from the Formula 1 winter break with an all-new team name after the decision was made to undergo a rebranding to RB ahead of the 2024 campaign and main sponsors will be Visa and Cash App.
With a new era dawning, Red Bull's F1 youth program sheds its past identities (Toro Rosso & AlphaTauri) and rebrands as Visa Cash App RB for 2024.
Financial behemoth Visa has secured a multi-year deal to become a global partner for both Red Bull Racing teams. This encompasses the championship-winning squad based in Milton Keynes, England, and the Italy-based team formerly known as AlphaTauri.
F1 fans can expect an exciting reveal of the team's new 2024 livery at a special event in Las Vegas on February 8th.
While the team's branding receives a major overhaul, the driver lineup remains unchanged. Talented duo Daniel Ricciardo and Yuki Tsunoda will once again pilot the cars, aiming to build on their successes and propel the rebranded team to even greater heights.
This partnership signifies a strategic move for both Visa and Cash App, allowing them to tap into the immense global audience of Formula One. For Red Bull Racing, it secures valuable financial backing and brand exposure, potentially fueling their dominance in the world of motorsport.
Well done, Visa and Cash App, that's a great sponsorship!
bunq reports €53.1 million in net profit in 2023, becoming Europe’s second most profitable neobank.
Visa is a worldwide partner of FIFA, enabling Visa cardholders to benefit from exclusive activations, promotions, and unique access at FIFA tournaments including the FIFA World Cup 2026.