Amazon and Barclays launch co-branded credit card

Amazon and Barclays, one of the UK's largest credit card providers, have announced an exciting new partnership, introducing the Amazon Barclaycard—a co-branded credit card designed to reward customers for their everyday spending. This latest offering underscores the growing trend of collaboration between retail giants and financial institutions to provide consumers with more value-driven products.

The Amazon Barclaycard offers a unique rewards structure that is tailored to the shopping habits of Amazon customers. Cardholders can earn 1% back on all Amazon purchases and 0.5% on non-Amazon spending for the first year, with the latter reducing to 0.25% after 12 months. Prime members enjoy an additional perk of earning 2% back on Amazon purchases during major shopping events such as Black Friday, Cyber Monday, and Prime Day. These rewards can easily be redeemed for Amazon gift cards, making the process of earning and spending rewards seamless and convenient.

One of the card's standout features is its lack of an annual fee, which is a significant benefit for budget-conscious consumers. Moreover, new customers receive a £20 Amazon gift card upon approval, adding immediate value to the application process. The card also comes with an introductory offer of 0% APR on all purchases for the first six months, providing customers with added financial flexibility. After this period, the card has a Representative APR of 28.9%, subject to the customer's financial circumstances and borrowing history.

In addition to its rewards and financial benefits, the Amazon Barclaycard offers access to Barclaycard’s exclusive entertainment perks. These include advance pre-sales for selected UK events and a 10% discount on pre-sale tickets when using the card. Cardholders also receive 10% off food and drink at selected venues, enhancing the card’s value beyond just shopping.

This partnership between Amazon and Barclays also builds on their previous collaboration, "Instalments" by Barclays, a reusable credit account allowing Amazon UK customers to spread the cost of purchases over £100 across fixed monthly payments.

John Boumphrey, Amazon UK Country Manager:

We’re excited to introduce the Amazon Barclaycard – designed to offer cardmembers ways to earn rewards for their Amazon purchases and everyday activities with no annual fee. Delivering value to our customers is incredibly important to us, so we’re delighted to introduce a new payment option that allows customers to save and earn on Amazon.

Steve Weston, Head of Everyday Money Management at Barclays:

We’re delighted to introduce the Amazon Barclaycard, the perfect credit card for anyone who loves to shop at Amazon and wants to be rewarded for doing so on their everyday spend. This partnership highlights our commitment to deliver compelling offers for customers as part of our strategy to grow our UK credit card business.

Powered by Visa, the Amazon Barclaycard will be accepted by millions of merchants worldwide, ensuring that customers can enjoy its benefits wherever they shop. Additionally, the card benefits from Visa’s state-of-the-art fraud prevention capabilities and its Zero Liability Policy, providing customers with peace of mind as they make purchases.

The Amazon Barclaycard represents a strategic move by both Amazon and Barclays to deepen customer engagement through value-added financial products. With its combination of rewards, perks, and financial flexibility, this new credit card is set to become a popular choice for UK consumers looking to maximize their everyday spending.

‍