Texas-based digital bank Zytara targeting millennials, Gen Z gamers and esports enthusiasts. Digital banking platform also highlighting their own stablecoin, ZUSD.
i2c Inc. announced its partnership with fintech company Zytara, the pioneering digital banking platform and payment network designed for Millennials, Gen Z gamers and esports enthusiasts. The partnership, which follows Zytara’s recent ZUSD stablecoin launch announcement, brings together two financial visionaries whose goal is to build the future of payments.
Zytara's digital banking platform will offer its customers an array of products and services including a spending account, virtual and physical debit cards and access to investing tools. Other features, tailored to gamers, include limited-edition branded cards, integrated automated payments for online gaming tournaments, player-to-player transfers, and easy-to-use parental controls.
The Zytara app will also add support for key digital assets, including ZUSD. Redeemable for US dollars on a 1:1 basis and designed for the future of finance, esports and gaming, ZUSD enables users to send and receive payments at the speed of the internet, from anywhere in the world. The introduction of ZUSD further showcases Zytara’s commitment to innovation.
Al Burgio, Founder and CEO at Zytara
Zytara combines financial services and features in a way that gamers and esports enthusiasts can embrace as their own. Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy. Our partnership with i2c will build on our foundations and help us achieve this on a global scale.
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Strategic investment sets the stage for expanded future omnichannel merchant acquiring capabilities for European SMBs, value-added services and payments innovation.