In a historic partnership, FIFA has announced Bank of America as the Official Bank Sponsor for FIFA World Cup 26™, marking the first time the global financial institution has entered the world of international football sponsorship.
In a groundbreaking announcement, FIFA has revealed Bank of America as the Official Bank Sponsor for the FIFA World Cup 26™. This historic partnership marks the first time a global financial institution has taken on such a role in the tournament, setting a new precedent for international football sponsorship. The collaboration underscores Bank of America's commitment to fostering wellness, supporting excellence, and making a meaningful impact in communities worldwide through the unifying power of sport.
The FIFA World Cup 26™ is set to be the largest and most innovative in the tournament's history, featuring 104 matches and 48 teams from across the globe, all competing in 16 host cities throughout the USA, Canada, and Mexico. As a global sponsor, Bank of America will be at the forefront of this monumental event, leveraging the opportunity to engage with communities on a worldwide scale.
Bank of America's partnership with FIFA aligns seamlessly with its broader strategy of community engagement, both locally and globally. Through this collaboration, the bank aims to further strengthen its ties to the communities where its teammates and clients live and work, creating lasting impacts through youth programming, financial education initiatives, and community outreach. This approach not only complements FIFA's mission to develop football but also aligns with the bank's commitment to responsible growth and community well-being.
FIFA President Gianni Infantino expressed his excitement about the partnership, stating, "We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while their support of FIFA on an international basis is a major milestone for our organization as we continue to serve our game for the benefit of the entire world."
This partnership reflects Bank of America's ongoing efforts to partner with iconic brands in sports that share its vision for driving progress. The agreement, which will run through 2026, is poised to create a lasting impact in the communities Bank of America serves, engaging a worldwide audience in the shared experience of live sport.
Bank of America’s Chair and CEO, Brian Moynihan:
Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates, and the communities we serve across the U.S. and around the world.
As the FIFA World Cup 26™ approaches, anticipation continues to build for what promises to be an unforgettable tournament. Bank of America's role as the Official Bank Sponsor will not only enhance the experience for fans and players alike but also create opportunities for meaningful community engagement and positive social impact. Through this partnership, both FIFA and Bank of America are poised to create a legacy that extends far beyond the pitch, connecting people around the globe in ways that only the world’s most popular sport can achieve.