Malaysia-based low-cost carrier airline AirAsia planning to become an ASEAN's super app. AirAsia will also deliver banking solutions to its customers with BigPay.
Malaysian low-cost carrier airline AirAsia Group said its considering raising a new capital and to expand its digital business. Part of this plan, AirAsia Group rebranded their digital ventures under AirAsia Digital and aims to evolve AirAsia.com completely.
AirAsia now evolve to "super app" that will be an all-in-one platform travel, food delivery, shopping, logistics, health and financial services. Within app and their website, they are planning to reach all of ASEAN countries.
Tan Sri Tony Fernandes, AirAsia CEO
Even in this Covid-19 world, AirAsia.com is still one of the most high-traffic apps and websites in South-East Asia and Asia. We are going to open that very powerful app and website to many more products.
During the Covid-19 pandemic that has hit its airline business as borders remained shut for months, the AirAsia group believes digital business could provide "some support" to survive. Executive Chairman Kamaruding Meranun said "In the short term, I don't think anything can compensate. But for the short term, it provides some cushion enough for us to survive."
AirAsia now evolve to "super app" that will be an all-in-one platform travel, food delivery, shopping, logistics, health and financial services. Their fintech brand BigPay will be a digital banking arm of their brand new super app. To understand their new supper app concept you can watch the video below.
Learn more about: BigPay
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