TransferWise rebrands to Wise

London-based remittance fintech startup TransferWise announced rebrands as Wise. It's a bold move ahead of the expected-IPO.

Today, Kristo Käärmann, co-founder and CEO of TransferWise announced in a blog post TransferWise rebrands as Wise. Since the international money transfer fintech startup TransferWise valued at $5 billion, now they eyes on publicly listing soon.

Company now using also domain and also started to use for URL-shorten service. Estonian-based TransferWise now headquartered in London and serving more than 10 million customer globally.

Wise new logo:

TransferWise now is Wise

Kristo Käärmann, co-founder and CEO of TransferWise:

Today our name catches up with who we’re already building for — a community of people and businesses with multi-currency lives. Wise is for all of us who live, work, travel, or support family around the world. It’s for those of us who want to cut out the middlemen that hold us back from being truly borderless.

For customers, not too much will change right away. We become “Wise” or “Wise Business” — depending how you use us. You can access your exact same account via, using your current email and password. You won't need a new account. In a few weeks we will start to redirect to

Our logo has changed, and our apps will be renamed. But our icon — the fast flag — remains as a symbol for money without borders. Beyond that, you’ll notice some new colours, words, and designs.

The core experience of using Wise will remain faster, cheaper, and more convenient than anything else. Our mission remains the same. We’re still making — and always will be making — money work without borders.

We’re humbled that 10 million of you already rely on us to help you lead your international lives. We can’t wait to bring the next 100 million of you with us as we continue to build a new, fair, and transparent world of money.

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